Wehmeyer Choosed Oracle Retail Optimization

Wehmeyer, a German fashion house, selected Oracle Retail Optimization to avail the efficiency in improving the inventory management. Oracle Retail Application introduced Wehmeyer an advanced approach in managing in-season inventory, assortment and pricing strategies across its 40 stores across Germany.

Wehmeyer is expected to enjoy the following benefits of Oracle Retail Optimization.

Oracle Retail Price Optimization provides targeted capabilities that allow you to sharpen your pricing policies and drive higher profits.

• Consider key demand drivers such as price elasticity, seasonality, cross-elasticity, and targeted price elasticity models at the item and store level
• Recommend the exact minimum relative price gap need to compete effectively for each store or key-item
• Predict the whole-store revenue and margin impact of a key item price change
• Provide what-if decision support to simulation options prior to executing the strategy

This is the first step done after buyout of the former KarstadtQuelle AG subsidiary, the private equity investor firm MRSBC Holding has focused on developing a ‘Roadmap to Value’ that will support business transformation.

According to Thomas Sajovec, Head of Administration & Logistics at Wehmeyer, Wehmeyer availed Oracle Retail’s offer to allow flexibility in inventory management and pricing strategies.

Oracle Retail offered us a scalable platform on which to transform the Wehmeyer business. Oracle Retail Price Optimization offers a way to unlock the business value in our assets quickly, using price and markdowns to help achieve the best possible margins before the end of the season or product lifecycle.

Patrick Bohannon, Vice President of EMEA, Oracle Retail, said that Oracle Retail Optimization provides a win-win situation for both Wehmeyer and consumers.

Private investment continues to show considerable interest in retail businesses and we are delighted to be working with Wehmeyer as they move into an exciting new phase of operation. Oracle Retail Price Optimization will help Wehmeyer provide shoppers with fresh merchandise and grow the business profitably.

Source: [Oracle Press Release]